PUMA will have to make some autstanding collections if they want to overtake Nike and Adidas. For this season, the PUMA by Hussein Chalayan UM Backpack ($180) is a first start. The hooded backback is designed with a two-way zip front compartment, padded laptop compartment with hook-and-loop closure inside main compartment, zip pocket, slip in pocket and padded mobile phone pocket in front compartment.
Motion is what keeps world-renowned fashion designer and PUMA Creative Director Hussein Chalayan curious. His curiosity seeks to alter—to physically morph space, time, and movement by drawing inspiration from anthropology, technology, and hybrid cultures. #Keepitreal ❚