The Secret of Success

The Secret of Success

Bruce Mau Design collaborated with MDC Partners – a partnership of world-class marketing communications companies – to produce The Secret of Success, a book of quotations celebrating human creativity.

The project commemorated MDC Partners’ 25th anniversary, and honored its Chairman and CEO, Miles Nadal, whose passion for the subtle and profound truths to be found in the wisdom of the ages is unsurpassed.

BMD organized the book around nine overarching themes, including Creativity, Change, Destruction, Money, Life, and Success. Bruce Mau Design developed a distinct design approach for each section, drawing on common typographic conventions, from film script, to timeline, to family tree – simple, but bold! ❚

The Secret of SuccessThe Secret of SuccessThe Secret of Success