Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. The Package Design Book 2 (Taschen, ISBN 978-3836529686, $59.99) is an international guide to contemporary packaging design and brings together all the Pentawards winners from 2011 and 2012, containing a selection of over 400 works from 30 countries, providing a vivid demonstration of creativity in every form of packaging.
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories. ❚