Roberto Alegria is a spanish professional photographer specialised in action sports. In the last decade, he has constantly been able to refine his personal projects, allowing hisself to reach the international photography scene.
The original idea Roberto Alegria did with the brand Carhartt is inspired from an earlier work he made for the special issue of the 50th publication of Erosion Magazine. For this cover he used artifical smoke so he could visualize the contrast of white smoke with a black background. He became fascinated with this concept and started to think of new ways of creating this effect with new elements. This is when the “Skateboarding on Dust” was born. He used flour instead of smoke, and the results are really surprising. ❚