Silke Sieler is a motion graphics designer based in Hamburg, Germany. She’s currently working at motion design agency Sehsucht. Sieler loves abstract things, strange details, loud music and lots of ice-cream and her vision of motion design is food for eager eyes. Her last short abstract movie is dealing with metamorphosis and transformation, connecting art and science and Sieler dropped out a special “get addicted to …” version. Free your mind with Silke Sieler …
Name: Silke Sieler
Place of residence: Hamburg
Profession: Digital artist and motion designer
Food: Vegetarian, unconditional love for ice-cream
Transportation: Black bike
Talking about your last motion design “Warm Signal”, which has been adapted for “get addicted to …”. What’s the concept behind the animation?
My first intention was to create something that’s strongly connected to music, but no conventional video clip. The images should interpret the sound and make it visual. So I got stuck to the idea of visual music and started heavy researches. I was in love with the music that Apparat (Sascha Ring) does, it’s so inspiring and beautiful. That’s by the way where the name “Warm Signal” comes from and it fits so well. Furthermore I wanted to deal with nature and science and combine it with motion graphics. It was fascinating to see that design in general is strongly influenced by nature. I came across Ernst Haeckel’s “Artforms of Nature”, where he, as a biologist, tried to combine science and art and illustrated animals and sea creatures.
And by the way a perfect match for “get addicted to …”, combining cultural artforms like design, photography and action sports, sending out a warm signal to the world. Which software did you use to bring your ideas to life?
70% cinema 4d — 25% after effects — 5% final cut
It looks like you enjoy experimenting with C4D and After Effects a lot. How much time do you spent on experimenting?
Concerning this project I nearly got lost in experiments, it took me about three-quarter of time. I did quite a lot studies to define the look and behavior and occasionally thought that I will never get to an end. But nevertheless I loved it, especially when I now gaze at all the stuff I produced during that time. Experimenting is fun, but only possible if you have enough time. However, during production I needed a clear guideline I could stick to. That is a basic conclusion I came to while struggling with the countless possibilities when working on your own.
Motion graphics is an exploding design field, which has rapdly caught the imagination of designers, art directors, and creative professionals worldwide. How do you make an impact on the market compared to other motion designers?
Hm. I’m just there. Honestly I never quite thought about it.
Back in the days companies like 3 Ring Circus, The Attik and Pittard Sullivan have been known for their combination of brilliant ideas and motion design. Nowadays a lot of film companies focus a lot on effects, rather than developing an cutting edge idea. What do you think how the motion graphics scene has changed?
One obvious thing is, that there are much more possibilities nowadays for people to get into motion graphics, like kids growing up with After Effects and Final Cut. I don’t believe that, in the long run, traditional storytelling or clever ideas will die and are being replaced by effects only. There will rather be a wide mix of techniques and stylistics. It depends on what’s the intention behind it, effects can be reason enough sometimes.
Groups like the BDA (Broadcast Design Association) and Promax have done a lot in building a community. But still a lot of people are unaware of the origins of the motion work they have seen on television and the internet. Is it because a lot of people can’t catch up with the “fast” motion design?
If you mean normal people that aren’t involved in that scene – like my family for example – it’s is rather hard to explain to them what I am actually doing.
When I think B.C. (before cable) and about today’s design school graduates and digital natives it comes to my mind that the field of design itself has changed tremendously. Today’s design school graduates are too young to remember when a vinyl record was the ultimate graphic design billboard. Do you think in 20 years today’s motion design will considered the same?
I don’t remember the vinyl aera as well, when I got into design I already sat behind a computer display. And 20 years is a long time …if we look at some design stuff that was made only 4 or 5 years ago – it often seems oldfashioned to us now. Except of some timeless classics of course. Motion graphics is a technical field and that tends to develop fast, we will probably laugh at all the stereoscopic thing that’s going on right now.
Blame it on MTV. Back in the 80s MTV changed everything like a rebellious kid, it broke rules. Do you see some brand or company which could have the same impact in the future on the motion design scene?
No, not on motion graphics. MTV was a new kind of television and has definitely had a pioneer role. And like so many other rebellious kids has it become older and more and more inoffensive. Music videos have become more mainstream and less glamorous since the internet. By the way, the Internet may have been the last great thing that pushed the motion graphics scene forward and spread it into the world.
I think I have to cool down. What kind of ice-cream do you like most?
Which motion design websites do you visit regularly?
Hm, I don’t check motion design websites regularly. There are days I don’t want to see any kind of motion design at all. These are the moments to fill my mind with other beautiful things.
In the following you’ll find some sketches and studies of “Warm Signal”. Enjoy!
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