Poilu The Hairy Ony
Montreal-based designer Simon Laliberté came up with a brilliant packaging design idea for paintbrushes. His concept packaging is entitled Poilu and is a warmly informal term for a French World War I infantryman, meaning, literally, hairy one.
The designer says, “This humoristic packaging offers the function of assembling two products (two paintbrushes) together with only one cardboard printed on both sides. One paintbrush is a big one and the other is a small one for finishing touches. Once it’s folded, the package has two possibilities: 1. Protecting paintbrushes while you carry them on. 2. Support paintbrushes when it’s filled with paint. Each paintbrush has been named and linked to a size number to identify them. The natural hairs of some paintbrush have been dyed. A paintbrush wall support is offered after you bought the product in order to keep you workspace clean and organized.” ❚