
“Radiant images of a ravaged and abandoned landscape. Approaching Nowhere is a luminous as Meyerwitz’s Cape Light, as mesmerizing as Shore’s Uncommon Places, as unsettling as Eggleston’s Democratic Forest. Eerie, beautiful, and heartbreaking. The work of an American master.” – Michael Lesy, photo historian and author of Wisconsin Death Trip and Angel’s World.
“Approaching Nowhere”, published by W. W. Norton, are evocative images of buildings and places, seen from the American road. This older work by american photographer Jeff Brouws still made me look.
Jeff Brouws, born in San Francisco in 1955, is a self-taught artist. Like many who grew up during the spread of sprawl – with its predictable landscape of housing developments, interstate highways, and big-box construction – acclaimed photographer Jeff Brouws is intrigued by places that still show signs of the vernacular past. What began as cultural geography of Main Streets became a visual critique of the myth of upward mobility that created this car-centered, paved-over universe. Combining a minimal, bleak beauty with understated social commentary, these evocative color photographs seek a deeper meaning behind the cycle of construction, decay, decline and renewal.


