They say, “we noticed that current solutions available are not particularly secure, portable, or easy to use, and so we decided to take snowboard locks to the drawing board to find a better way to keep snowboards safe.”
The studio took a look at their own experiences with locks, and thought about the challenges they individually faced. “We then organized and ranked 3 industry leaders by their effectiveness in 5 key categories which we identified as primary user pain points: Resistance to Weather, Portability, Ease of Use, Security, and Durability. We felt that each of them fell short in at least 2 categories, especially in Ease of Use, a key obstacle snowboarders face when they pop into the mountain lodge for a warming hot cocoa between runs,” explains VVD.
One element that none of the currently-available models took into account is that when a snowboarder needs to use a lock, he or she will invariably be wearing gloves or mittens. The designers go on: “Our goal was a solution that allowed the user to dial in a combo without using his or her fingers. The functionality we developed for 120° enables exactly that — the user actually twists 120°’s two halves with his or her palms, dialing in the combination in 1 of 3 viewing windows.”
120°’s shape additionally gives it more internal storage space, which in turn allows for a cable that’s double the thickness of the competitor’s for added safety. Further, its rubber exterior and coated cable make it incredibly effective against the elements. On top of all this, it fits easily inside the coat pocket so you can take it wherever you and your board go. ❚